New Agent Launch Plan

When you got your real estate license- you became a small business owner! As a small business owner, you no longer have a boss telling you what to do. But if you fail, you don't get paid! This 30/60/90 guide is designed to serve as a "launch plan" to help agents focus on the right activities to build a successful and scalable business.

The Steps to Success:

Days 1-30

• Learn- Read the Economic Model & Lead Generation Model in the Millionaire Real Estate Agent- Get clear on your numbers on each level.

• Learn- Attend Dominate Your Week at least twice (try to leave each session with at least 2 implementable ideas for your business).

• Explore- Spend 30 minutes exploring the Productivity Coaching Google Drive 

• Explore- Spend 30 minutes on www.legacygroupguide.com (this site) familiarizing yourself with the various resources.

• Connect- Attend your first Market Center Team meeting (the 2nd Tuesday of every month at 11AM)- introduce yourself to 5 people you don't already know)

• Grow- Add 100 Contacts to your Command database 

• Organize- Tag your contacts and put on "DTD2" communication sequence

• Engage- Reach out to those 100 contacts utlizing the "New to Real Estate" script 

• Social Media- Follow the 5x5x5 rule in social media every day (5 likes, 5 comments, 5DMs)

• Shadow 2 open houses (ideally with 2 different agents)- you can reach out cia the PC group chat our on the Legacy Group Agents private Facbeook group page *shadowing opportunities are your responsibility to generate*

• Shadow 2 buyers appointments/showings

• Shadow 2 listing appointments (consider paperwork element)

• Shadow 2 home inspections

• Write 2 purchase agreements (on your own home and one that's on the MLS)

• Write 2 listing agreements (on your own home and one that's on the MLS)

• Dotloop- familiarize yourself with the program (trainings available here and on Dotloop) particually with the Sales Template and Listing Template folders.

• Watch MLS Training Video

• Run 3 Comparative Market Analysis (CMAs) and review with a partner

• Schedule showings and walk through at least 5 properties (can be by yourself or with a friend if you don't have clients yet!)- be as observant as possible, what do you notice in each home that could problematic for a buyer). 

• Visit one ALC committee (see monthly training calendar for date & time)

• Submit your ideal calendar (via screeenshot) to your Productivity Coach and partner (if you have one). Make sure to include meaningful blocks for lead generation, lead follow-up and going on appointments.

Days 31-60

• Schedule your tech consult with Market Center Tech Trainer, Amanda Ritchie. 

• Create your business plan (GPS) with Productivity Coach, Gina Ferrer. 

• Grow- Add an additional 100 names to your database (you should have at least 200 contacts now). Start them on SmartPlans. 

• Find an accountability/scripting partner (can ask Team Leader of Productivity Coach for suggestions) and establish a time to talk for 20 minutes every week. 

• Attend at least 3 Market Center classes (broker classes, tech classes, can get other recommendations from members of the Leadership Team). 

• Host 2 open houses of your own. 

• Social media- create your first video and post (see examples with best practices)

• Timeblock 1-2 hours/day for lead generation 

• Write 5-10 notecards weekly to your database

• Condsider additional lead sources (OpCity, Boomtown, OJO, Homelight, Opportunity Time, Command Facebook Ads etc.). Pick from list and spend 3 hours researching. 

• Get coffee with a top producing agent

• Outreach to SOI- minimum of 2 hours/week

• Join/start a networking group

• Network with local businesses ("become a regular")- also, consider co-branding opportunities. 

• Attend local events 2x/month (the more you meet, the better!)

• Consider best practices for communications with other agents 

• Review the next month's training calendadr and identify which 3-4 classes you'd like to attend. 

• Inspect calendar and review relative to ideal calendar that was previously submitted

Days 61-90

• Check-in on progress with PC or TL

• Nuture- put alll contacts in Command on a 36 Touch Plan

• Review your recommended reading lislt

• Hone in on your "Top 50"- develop a clear game plan for providing value and staying  top of mind. 

Other Notes

• Create branding & logo

• "Find a buddy"

• Meet with affiliate partners (lender, title) and consider the ways you can partner with them

• Conduct a social media audit (does anything need to be deleted?)